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| Writer & Designer: A Killer Combo |
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| In business and online writing, rarely do a writer's
words stand alone, without being embellished by a picture or graphic to help illustrate what's being communicated. |
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| Words and images enhance each other. Like the
perfect couple, the sum is greater than the parts. A writer and designer might be the matchmaker for a portrait
and biography, a product and slogan, or a more abstract pair that's meant to be thought-provoking. |
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| If you need a writer for a business profile,
article, biography or marketing copy, the basic tools for all of my assignments are curiosity, creativity, language
and vocabulary skills, and a writing process that works. |
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If you clicked here looking
for writing ideas, maybe it's not ideas you need. Consider the benefits of getting a professional to do the job.
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| My secret weapon is the inspiration that flows in and out of the inseparable link between words and
images. Shapes, textures colours, pictures and images of people, places and things can trigger fuller, richer,
more creative writing, ... and vice versa. |
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Higher Google Rankings
More Website Visitors
Improve Your Image
Increase Sales
Free Publicity
Higher Pay for Services
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| A writing project might start with a picture
or the idea of an image, but just as often the mission is to create something visual in the mind of the reader.
That's where emotional responses and motivated action starts. Either way, the dovetail between descriptive words
and images is made. |
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That's why creative work in both design and
writing strengthens my skills in both areas. Whether you hire me as a writer, designer or marketing consultant,
you get the benefit of the whole package.
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| Now you know more about the foundation of my
writing approach, let's connect to see if we can build on it to create a strategy for your project. (Check out
the
gallery too, for samples.) |
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Alison's Writing Experience
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Based in Canada, working
for Canadian businesses, websites and publications
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Article Writer for Print Magazines |
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Writing Content for Websites |
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Business Writer of Profiles & Advertorials |
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Promo Kits for Entertainers |
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Marketing Copywriter for Businesses |
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Media Releases for Entertainers |
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Media Kits & Releases for Businesses |
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Proposals & Business Presentations |
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Biography Writer for Media & Web |
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Writing Brochures for Print |
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Search Engine Optimization Projects |
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Articles for Newspapers |
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In some cases, writing your own copy might
be preferred but there are circumstances where you should think twice about doing your own writing. These 4 examples
explain some common mistakes made by those doing their own writing. |
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Why should you hire a professional
freelance writer?
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Higher Google rankings with effective SEO writing
for your website |
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More repeat visitors to your website by having
more and/or better content |
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Higher pay for what you do by improving your image and professionalism |
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More sales resulting from easy to read, informative
and motivating copy |
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Free publicity resulting in broader exposure and
increased credibility |
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A
professional writer with the right experience can have a great impact on your bottom line.
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A FEW AREAS OF EXPERTISE
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HOMES, HOME IMPROVEMENT &
REAL ESTATE
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ENTERTAINMENT & PERFORMING
ARTS
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PERSONAL DEVELOPMENT
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WHOLISTIC HEALTH
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SMALL BUSINESS
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BIOGRAPHIES & PROFILES
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ARE YOU A WRITER?
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Get Your Work Online
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Macali Freelance can help you
get what you need.
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| BIOGRAPHIES |
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The worst writing I've ever read are biographies written by the subject themselves. It's a very difficult task because it's impossible to be objective
and most people are too self-conscious to write a great bio for themselves. My fresh perspective will highlight
your expertise, skills, talents and accomplishments while making your unique personality shine through.
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| ENTERTAINERS' PROMO |
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Musicians,
bands, comedians and other performers tend
to either undersell or oversell themselves.
Creating a mood and a visual impression with words while selling talent is a talent in itself. It has to strike
the right balance between being accurate, descriptive, and getting an entertainment buyer excited about booking
you.
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| WRITING FOR WEBSITES |
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Using
the copy directly from brochures or sales presentations might not work for the web. Website users are a different breed, and websites call for different writing strategies. Online copy needs to fit with the layout of the website, follow
the well known rules that work online, and do the job in getting high search engine rankings.
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| ADVERTORIALS |
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The difference between an effective advertorial and a blatant marketing pitch is subtlety. It's a challenge for business owners to write about what they
do in a balanced way, sharing just enough information to get the genuine interest of the reader, while gently injecting
the bigger picture off their business. Without that balance, it's just another ad.
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Could using a professional
writer get you closer to an important goal?
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Get started right now.
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1. Make a list of what you need
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2. Write a few notes about what you want it to accomplish
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3. Send
an email to Macali to get a fee quote
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