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| Want to get some media attention for your business,
band, or organization? A media kit is what you need first. |
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| Macali Freelance Media Results for newspapers,
television & other publications |
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| When looking for help getting media attention,
having a well written media release is important but the reason for the release is even more crucial. Macali Freelance
gets results in the media by using conceputal marketing abilities, proven writing skills, media experience and
creativity in the approach. |
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| Here are just a few examples of Alison's results
with media ... |
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Media Promotions by Macali
Freelance
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The Rotary
Club of Stouffville organized a fundraising event with a very special guest speaker, renowned journalist Kathleen
Kenna. To publicize the event, a biography, a media package, release and email announcement were created. As a
result, the event was given a large front page presence in the Stouffville Free Press. (Stouffville Ontario) Click
the image to see the story. (opens in PDF)
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LIVE REMOTE TV BROADCAST
ON CTV
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An
interesting retail store in Calgary, located on trendy 17th Avenue (aka "The Red Mile") was looking to
create a buzz about the store so I took an approach that would appeal to a very wide audience. I wrote and compiled
a complete publicity package and the release got a little more attention than we bargained for! The Calgary CTV
channel opted to do a "live remote" broadcast from Jane Doe Marketplace & Cafe (Calgary, Alberta)
on their "News at Noon" program right in the middle of Christmas shopping season. See the release left
that got these results. (opens in PDF)
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The most obvious idea for getting media exposure isn't necessarily
your best option for getting seen and heard. Alternative outlets can be a great way to reach a new audience.
This story about musician and music studio owner Brad Steckel
was published in Job Classified - a publication about the world of work and careers. (opens in PDF)
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How to Prepare for a Media
Event
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| So you've got an interview booked or have invited the media to
an event you're having. That's NOT all there is to it. You need to prepare to make the most of it. |
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KNOW YOUR STUFF
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Be prepared to share correct facts and interesting
incidents, without stumbling.
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DRESS THE PART
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| If everything in your closet is black, or navy, go shopping.
I'm not talking fire-engine red necessarily, but fading into the background isn't good either. Select your wardrobe
carefully, especially for television. |
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MEMORIZE KEY MESSAGES
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| The more confident you are that the answers will be on the tip
of your tongue, the more likely it is that you'll be relaxed and natural. Phone numbers, dates, names of important
people ... commit them to memory. |
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RESIST THE TEMPATION TO ACT
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| Although you might be on television or in front of a news photographer's
lense, they want to see YOU, not somebody pretending to be SOMEONE ELSE. It's not a casting call for talent. Be
yourself. |
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| If you're relatively unknown by the media outlets you want
to reach, a simple media release might not be enough to convince the editor that it's worth a second look. Ask
about a complete media kit to help you get noticed. |
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