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LOOKING TO GET TALKED ABOUT? WANT TO ATTRACT
SOME ATTENTION?
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OUTLETS ARE LOOKING FOR NEWS RIGHT NOW.
WHAT ARE YOU WAITING FOR?
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| Bad News First |
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When it comes to media attention, there's only one guarantee; If you don't have an appealing pitch, you WILL be ignored. Regardless of how meaningful, exciting or exotic you
think it is, if THEY don't see it as pertinent, you won't get the attention you're hoping for.
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The GOOD news is, even if your media release isn't the hottest late breaking story of the week, you
CAN get noticed by following a few simple rules. In addition to what you send, timing comes into play too, and
who you send it to is important. Tops on the rules list is, WHY you're sending the release. If the answer is because
YOU want to tell your story, unless you're Paris Hilton or Brittney what's-her-name, it likely won't work.
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NEWSPAPERS |
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ONLINE MEDIA |
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RADIO |
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TELEVISION |
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PRINT MAGAZINES |
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BLOGS |
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What do you need for your media kit?
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| There's no such thing as a one-size-fits-all media or press
kit. Customization is based on what you do and what needs to be highlighted for your media pitch. Some of the possible
content of your kit includes; |
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Biography |
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Photos |
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Resume |
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Fact Sheet |
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Professional Credits |
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Product Sample |
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Business Literature |
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| CUSTOMIZING YOUR MEDIA KIT |
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| Writing a Press Release or Media Release |
| You can follow the steps to format a media release. Here's a good guide for the format.
But as you will see, it first requires having a strategy that includes having a catchy headline, communicating
why your news is "newsworthy", summarizing some achievements of the organization or person issuing the
release, and having the skills to write succinctly. To make the best use of your media kit, get your strategy and
release done professionally. See my media gallery for examples. |
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| Above all else, you need a hook for the story. |
| This is what's going to make the difference between getting noticed
and having your kit glazed over and ignored. |
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| What kind of hook is going to work for you? That depends on what you do, the timing of the release, the audience
you are wanting to reach and the type of media outlets you're going to approach. |
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| What can you do with your media kit? |
| Traditional media like television and newspapers
might come to mind, and they might be your preferred outlets but they're not the only ones. New media includes
many popular blogs with big followings. Would you like them to be talking about you? Or what about online radio
shows? Once you have your media kit together, all kinds of possibilities open up. |
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| What kind of results can you expect? |
| Some of my clients have been very fortunate with
coverage, including one that got a live remote television broadcast on location, and an another earned an "above
the fold" front page newspaper story. Check out the details in the Media Gallery. I can't guarantee the same will happen for you, but
I can guarantee that I'll try my best to get you noticed. |
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Could some publicity improve
your bottom line? Get the tools you need to accomplish your goals.
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1. Make a list of what you need
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2. Write a few notes about what you want it to accomplish
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3. Send
an email to Macali to get a fee quote
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