Brochure Basics: Nine Steps to Creating Your Own Brochure If you've been meaning to put together a new brochure for your small business but aren't sure where to start, here's the process to get you on track. Following these steps can get your brochure finished by this time tomorrow! Let's get started. 1. Set your primary goal. Writing down the results you expect from the brochure will help you focus on the main message and weed out content that is not pertinent to that goal. Keep it simple. It's tempting to include too much information which can muddle your message. 2. Determine distribution methods. Will it be on display or for mailing, as part of a larger marketing package or inside your product packaging? This will influence the size and shape, colours and content of your brochure. 3. Define your audience. A very clear understanding of who you are appealing to will better prepare you to speak their language, make it personal and appeal to their motivations. Put yourself in their shoes and ask "What gets my attention?" and "What information do I want?" 4. Collect the content. Make a list of the brochure content which might include things like pictures, a price list, marketing copy, a company summary, logo and contact information. Do any writing or editing that's necessary and compile all the pieces you will use. 5. Organize the information. Once you have all of the pieces of content, divided it into sections. Physically lay it out on a table so you can visualize the flow of information as it will be in your brochure. Remembering your goal and your audience, determine if you have all that you need to get attention and achieve that goal. 6. Design it. Choose your paper and a template from your design software or create your own layout if you have that capability. If you are not comfortable with this step, find a design savvy friend or professional to complete this step. 7. Proof it. Print a copy and proofread it yourself. Look with a critical eye at spelling, clarity in your message, balance in your layout and effective use of graphics. 8. Get Feedback. Have someone else proofread it and get their input on the brochure's effectiveness. Tell them your goal and ask for honest opinion. If you can do this with 2 or 3 people, that's even better. 9. Edit & print it. Do any final changes required and you're ready to print multiple copies. If you have the basics such as a business card, a few photos, effective copy and some good ideas on attracting potential customers, creating your own brochure can be very satisfying. Want some help? Get in touch. Email Alison: macaliATamillionthings.com copyright 2007 Alison Macpherson